[Image Credit: Google Images]

With the gradual death of revenue from Physical album sales and the continuous consistent growth of content Piracy and theft, labels, Investors , managers and artistes are all at the risk of losing revenue which is never enough. I have come to understand that in the Nigerian Music Industry, most labels and investors seems to care more about the artiste “blowing” than making returns on investment. In fact some don’t even care if the funding and resources are being “invested” in a dark hole or the Label under which investment is made doesn’t truly exist and it’s all philandering effort if artiste(s) goes rogue.  Ever heard of a Label investing 50Million naira without a registered company nor a Label-Artiste Agreement? Please professionalize and structure. Learn HERE!

For those looking to make revenue from digital music sales or to understand it for budgeting, planning and forecast I will mention platforms friendly to Nigerian Consumers and shed blink light on differences? Click on each to visit site or get their app for user experience.

  1. SPINLET…Move with it  
  2. MOODITT….groove with the best music experience
  3. ITUNES/APPLE MUSIC …everything you need to be
  4. MTN-MUSIC PLUS…. MTN Biggest online music site
  5. MUSIK GENIE…. Sharing love through music
  6. CLOUD 9
  9. ORIN
  11. DEEZER….Discover music you’ll love
  12. YOUTUBE (Fingerprint focused)
  13. CALLER TUNES (mobile network or Self-created)
  14. QUICK-TELLER (funny?)
  15. KONGA
  16. JUMIA

I need you to understand some of the Apps/Platforms are Mobile Network restrictive, streaming based or direct buy (or both), Geo Location friendly, directly inaccessible due to banking requirement, different financial report based system, specific audience focus, Hard Copies among others.

Any functional and structured label looking at making revenue need to understand these platforms and how to exploit them. Exploitation here doesn’t necessarily mean direct liquidity in most cases. Any artiste’s manager and/or business manager in this century must understand the possible benefits of digital music platforms.

As an artiste, it is indeed sad that most times you are expected to be smart but I understand the creative pressure. At the end, creative pressure or not you will only be perceived ignorant at the end of your deal, with the label or manager, if you realize you worked so hard but couldn’t survive with endorsement and performance fund. Stop lying to yourself not everyone will be a Wizkid, Olamide or Phyno.

It is more of your role as an artiste to ensure that all available revenue streams are being milked for you to pay up and make more. You will not be excused for being ignorant. Ensure your label or manager set out their digital music sales plan to your understanding or get someone who you can pay to get it done properly.

Please note that not all these platforms apply to your music brand, don’t just throw millets to the direction of the wind because you want to clean it. As a brand/business manager be calculative and strategic.

Questions that should guide you:

Should you have your songs on all the platforms?

Should you promote all the platforms’ links?

All links at the same time?

Who are the Targets?

A manager should be able to answer these questions and more from time to time.

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Fawehinmi Oyinkansola Esq.

Fawehinmi Oyinkansola aka The FozaDoza is synonymous to energy and passion. With keen interest in the entertainment and legal industrIes, Foza has been able to create a niche in both industries for herself. She obtained her LL.B and a Diploma in Security studies from the prestigious Babcock University Ilisan Remo, Ogun State. She was called to the Nigerian Bar in 2014.

She started out in the entertainment industry as Business manager for a school group called Pro Inc which became the favourite go to hip hop group in school. This spurred her passion for talent management and she has worked as a road manager at Monarc Talent Agency (an affiliate of Aristokrat Records), G- WorldWide Entertainment as business manager and currently is the General Manager at a 360 management company (Incubation Factory).

Her clientele spans across the music, film and telecommunications industries where she has effectively brokered license, distribution and endorsement deals. She has an impressive personal and professional relationships with all her clients which ensures she creates a comfortable working relationship. She leads the music and film divisions of the firm.

Foza is a vocal and passionate change agent, a non conformist and an adventurous risk taker. These traits have made her a known face as well as speaker on the most prestigious entertainment conferences stage. She strongly believes in integrity and is driven by family and legacy building. She has received numerous awards in relations to leadership and social activities.

Foza enjoys her live band music sessions, and a gathering of talented artiste anytime. She is the life of every party and has an excellent social skill.

Olumide Mustapha Esq.

Olumide Mustapha is a technology and entertainment attorney both in Nigeria and the UK. As an undergraduate he was a student of Sociology and economics at the University of Reading in the UK before embarking on his legal career by first qualifying – with Distinction – as a Solicitor from the College of Law UK, (and then practising for a period), with a particular focus on International Commercial Law,
Tax and Intellectual Property. Having been also called to the Nigerian Bar with Honours Olumide has since continued to focus on the areas of media, entertainment and technology law.

Olumide, in applying his vast legal and business knowledge in these sectors, has successfully initiated, negotiated and pushed through numerous transactions to the commercial benefit of clients. He has advised two of the “Big Three” global music labels on their planned entry into, and commercial strategy for, the Nigerian market; negotiated significant licensing agreements with a number of major Nollywood production houses and advertising agencies on behalf of a major music publishing company; consulted for one of the country’s biggest copyright collective management organisations; and worked with numerous technology start-ups in securing funding and scaling their businesses. Olumide is also the Chair of the Music Publishers Association of Nigeria.

On the back of such experience Olumide has also built over time a formidable network of contacts that allows his clients to enjoy a full suite of legal and business advisory services that include the ability to source funds, conveniently acquire/produce/licence valuable content, in addition to ensuring specialised due
diligence is carried out on all transactions and that good governance is practiced at all times; all with a keen understanding of the relevant market dynamics and client’s specific commercial objectives. Moreover, he has significant experience in litigation and has a lot of expertise in utilising the Nigerian court system to ensure client’s rights are protected and enforced at all times.

Never being one to shy away from sharing his professional thoughts, opinions, and analyses, Olumide is regularly featured in various media to provide his views and analysis on the legal and business issues surrounding the Nigerian entertainment and technology industries. Such media outlets include Channels TV, TVC, NigeriaInfo FM, Business Day, The Guardian, Techpoint Africa, and the African
Venture Capital Newsletter amongst others.

Olumide’s aim is to use his years of experience and expertise in international commercial and intellectual property law related matters, and strong network of contacts – both foreign and domestic – to contribute to the legal development of Nigerian enterprise structures and governance, and general business practice; thereby pushing the country closer towards fulfilling its socio-economic potential.

Iredumare Ojengbede Opeyemi

A graduate of Obafemi Awolowo University Nigeria (LLB) and University of Strathclyde, Glasgow (LLM) is a legal practitioner in Nigeria with over six years of experience in intellectual property, telecommunication and cyberspace Law.

He is a cyberspace, media and entertainment researcher with keen interest in Music, Film and Television, digital rights and personal data protection, intellectual property protection, creative financing, Media Advocacy and information literacy on the digital space. A cultured, informed and disciplined legal practitioner, who prides himself as a strategic solution executor, an expert in identifying root challenges and creating specific market/territory based solutions to cyberspace and digital challenges. He is always constantly seeking growth opportunities and self-improvement initiatives as a team player working in and for goal-oriented organizations.

Iredumare has spent the last two years facilitating multimillion naira deals for his clients across catalog licensing, catalog acquisition, intellectual property estate valuation as well as developing music business models for various value chain members in the African creative industry. Iredumare enjoys reading and having solution driven conversations with like minds.