DEAR ARTISTE : KINDS OF MANAGERS YOU NEED TO HIRE

DEAR ARTISTE : KINDS OF MANAGERS YOU NEED TO HIRE

 

A talent/artiste manager is an individual or company who guides the professional career of artistes in the entertainment industry. The responsibility of the talent/artiste manager is to oversee the day-to-day & business affairs of an artist; advise and counsel talent concerning professional matters, long-term plans and personal decisions which may affect their career

The responsibilities of a talent/artiste manager are often divided among many who manage various aspects of a musical career. Artiste managers may assume multiple roles: graphic designer, publicist, promoter, accountant e.t.c. But ordinarily, there should be distinction as to roles and responsibilities as regards the artiste’s career to enable efficiency and transparency.  As an artist’s career develops, responsibilities may grow, thus the need to state defined roles. Therefore, it is logical to say that the “bigger” the artiste, the bigger the team and his activities .
Below, we look at the different types of managers, artistes need to hire as regards their career.

1.    Creative Manager: A creative or music manager becomes important to managing the many different pieces that make up a career in music. The manager  assists the artiste in the process of creating a song or songs. The manager helps in seeking out co-singers, songwriters, and instrumentalists in creating a potentially hit song. Obviously, the manager should have a decent background in music and its intricacies needed to mold a decent music  career for the artiste. The creative manager also decides on the best or rather compatible music/sound producers for the artiste. The creative manager is the artiste’s “ear” to the public. He should be able to decipher the acceptable music/sound consumed by the music-loving public and advice accordingly. A creative manager may be present during recording sessions and should support the artist during the creative process while not interfering between the artist and the producer, but artistes generally may also find valuable feedback in the extra pair of ears and this is a duty of the music manager.
The creative managers frequently contributes to the tedious song making process which in turn should earn them co-writing credits, Executive Producer credit, or Producer credit should they become involved in songwriting, production or financing.

2.    Personal Manager: Personal Managers are involved in managing the day-to-day activity of the artiste, as it pertains to their personal and Inter-personal lifestyle. In some quarters, they are referred to as the “go-to guy” for the artiste. They basically manage the life of the artiste outside music. They are responsible for ensuring the artiste gets all he/she desires outside of the recording studio. With examples of Food, Sex, Clothing e.t.c The personal managers are practically the guardian and custodian of the life of the artiste. They can act as drivers, personal assistants, confidants e.t.c for the artistes.

3.    Business Manager: The Business Manager literally takes care of the artistes’ business. The business manager is tasked with Business development for the artiste and thus manages the income and expenses of the artiste by usually take care of  payments to musicians, PR companies background singers, roadies, tour managers, etc., on behalf of the artist.

Business managers primarily focus on getting money for the artistes, they shop for deals(Recording, Publishing, Licensing, Sponsorship, Endorsement, Merchandising) for their artistes, and then help to navigate their clients through the deals and beyond. Some business managers simultaneously  act as booking agents for the artiste as they negotiate fees for performances and shows.

4.    Legal Manager: The legal manager is tasked with handling everything legal as it involves the artiste. Such manager should importantly be educated with entertainment law as that would enable easy understanding of the deals the artiste would enter into. The legal manager handles all contracts and agreements for the artiste and ensures that his client is protected and doesn’t sign any agreement that would be detrimental to the career.  Many artists are not well versed with the intricacies of copyright, trademark, ownership of sound recordings, music compositions, the tax obligations that relate to their performance, licensing, sponsorship, recording, and merchandise income; equipment purchases and sales, business expenses, etc

The legal manager often works with the Business managers in  organizing the money affairs of the artiste  while also assisting with investments, savings, and retirement funds. They also assist clients in the areas of assets and investments, savings and taxes.

5.    Road Manager: The Road manager normally takes care of logistics while the artist is on the road. Duties include making sure that everything on the road is provided for as spelt out in the contract and all monies are paid on time. The artist can then concentrate solely on performing and interacting with fans, and not be distracted and pre-occupied with whether the promoter, venue booker, booking agent, sponsor or brand partner has met their obligations. The road manager also follows up on items promised as part of the contract such as accommodations, per diems, advances/deposits, rentals, commissions, and so on.

The road manager in some cases acts as the technical manager for the artiste (i.e the person in charge of set design, construction, and control during the artiste’s performance)

 

From the foregoing, we have attempted to differentiate the types of managers an artiste should hire for the music career, however, in this part of the world(Nigeria), in most cases, one person appointed as the manager does everything enumerated above. This  is understandable as most of the artistes do not have the financial capacity to employ more hands for the Career/business, but however,  it is advisable to spell out these duties for effectiveness.

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Fawehinmi Oyinkansola Esq.

Fawehinmi Oyinkansola aka The FozaDoza is synonymous to energy and passion. With keen interest in the entertainment and legal industrIes, Foza has been able to create a niche in both industries for herself. She obtained her LL.B and a Diploma in Security studies from the prestigious Babcock University Ilisan Remo, Ogun State. She was called to the Nigerian Bar in 2014.

She started out in the entertainment industry as Business manager for a school group called Pro Inc which became the favourite go to hip hop group in school. This spurred her passion for talent management and she has worked as a road manager at Monarc Talent Agency (an affiliate of Aristokrat Records), G- WorldWide Entertainment as business manager and currently is the General Manager at a 360 management company (Incubation Factory).

Her clientele spans across the music, film and telecommunications industries where she has effectively brokered license, distribution and endorsement deals. She has an impressive personal and professional relationships with all her clients which ensures she creates a comfortable working relationship. She leads the music and film divisions of the firm.

Foza is a vocal and passionate change agent, a non conformist and an adventurous risk taker. These traits have made her a known face as well as speaker on the most prestigious entertainment conferences stage. She strongly believes in integrity and is driven by family and legacy building. She has received numerous awards in relations to leadership and social activities.

Foza enjoys her live band music sessions, and a gathering of talented artiste anytime. She is the life of every party and has an excellent social skill.

Olumide Mustapha Esq.

Olumide Mustapha is a technology and entertainment attorney both in Nigeria and the UK. As an undergraduate he was a student of Sociology and economics at the University of Reading in the UK before embarking on his legal career by first qualifying – with Distinction – as a Solicitor from the College of Law UK, (and then practising for a period), with a particular focus on International Commercial Law,
Tax and Intellectual Property. Having been also called to the Nigerian Bar with Honours Olumide has since continued to focus on the areas of media, entertainment and technology law.

Olumide, in applying his vast legal and business knowledge in these sectors, has successfully initiated, negotiated and pushed through numerous transactions to the commercial benefit of clients. He has advised two of the “Big Three” global music labels on their planned entry into, and commercial strategy for, the Nigerian market; negotiated significant licensing agreements with a number of major Nollywood production houses and advertising agencies on behalf of a major music publishing company; consulted for one of the country’s biggest copyright collective management organisations; and worked with numerous technology start-ups in securing funding and scaling their businesses. Olumide is also the Chair of the Music Publishers Association of Nigeria.

On the back of such experience Olumide has also built over time a formidable network of contacts that allows his clients to enjoy a full suite of legal and business advisory services that include the ability to source funds, conveniently acquire/produce/licence valuable content, in addition to ensuring specialised due
diligence is carried out on all transactions and that good governance is practiced at all times; all with a keen understanding of the relevant market dynamics and client’s specific commercial objectives. Moreover, he has significant experience in litigation and has a lot of expertise in utilising the Nigerian court system to ensure client’s rights are protected and enforced at all times.

Never being one to shy away from sharing his professional thoughts, opinions, and analyses, Olumide is regularly featured in various media to provide his views and analysis on the legal and business issues surrounding the Nigerian entertainment and technology industries. Such media outlets include Channels TV, TVC, NigeriaInfo FM, Business Day, The Guardian, Techpoint Africa, and the African
Venture Capital Newsletter amongst others.

Olumide’s aim is to use his years of experience and expertise in international commercial and intellectual property law related matters, and strong network of contacts – both foreign and domestic – to contribute to the legal development of Nigerian enterprise structures and governance, and general business practice; thereby pushing the country closer towards fulfilling its socio-economic potential.

Iredumare Ojengbede Opeyemi

A graduate of Obafemi Awolowo University Nigeria (LLB) and University of Strathclyde, Glasgow (LLM) is a legal practitioner in Nigeria with over six years of experience in intellectual property, telecommunication and cyberspace Law.

He is a cyberspace, media and entertainment researcher with keen interest in Music, Film and Television, digital rights and personal data protection, intellectual property protection, creative financing, Media Advocacy and information literacy on the digital space. A cultured, informed and disciplined legal practitioner, who prides himself as a strategic solution executor, an expert in identifying root challenges and creating specific market/territory based solutions to cyberspace and digital challenges. He is always constantly seeking growth opportunities and self-improvement initiatives as a team player working in and for goal-oriented organizations.

Iredumare has spent the last two years facilitating multimillion naira deals for his clients across catalog licensing, catalog acquisition, intellectual property estate valuation as well as developing music business models for various value chain members in the African creative industry. Iredumare enjoys reading and having solution driven conversations with like minds.