DEAR FASHION ILLUSTRATOR, BEFORE YOU SHOW OFF THOSE DESIGNS

DEAR FASHION ILLUSTRATOR, BEFORE YOU SHOW OFF THOSE DESIGNS

Image Credit – (www.allwomenstalk.com)

Fashion illustration according to Wikipedia is communicating your fashion ideas in a visual form that starts with illustration, drawing and painting after which a fashion designer (for those illustrators that are not also designers) picks them up and brings that design to life.

The concept of Fashion design has gotten a lot more attention than it used to thanks to the rapid growth of technology which now makes it so that these designs don’t need to be sketched with the traditional pencil, you can do it with your computer and the final illustration/sketch will come out just fine.

As a fashion illustrator you need to put your house in order before showing off those beautiful designs. Let us examine a few cogent points/steps that in the author’s opinion should be taken

1. TRADEMARK YOUR LOGO, NAME

A trademark is a symbol or a sign which differentiates the goods and services of one business from another one. As a fashion illustrator, a trademark of your name or logo is very crucial to your business. The importance of the trademark includes but is not limited to the fact that banks would more readily recognise that your trade mark is registered and are quick to give loans in such instance.

By registering your logo as a trademark you are positioning your brand in a way whereby any person who uses same without your permission would be liable at law.

2. USE THE COPYRIGHT NOTIFICATION SCHEME

Although copyright is automatic, it is always advisable to use the notification option as provided by the notification scheme. Copyright Act Cap C28, Laws of the Federation of Nigeria 2004 states in Section 1(1)( C) that Artistic works are part of the works eligible for copyright. Graphic designs which include paintings, drawings are artistic works under which fashion illustrations fall.

So before you put out that work why don’t you make sure your work is copyright eligible, in order to protect against infringement; because infringement (especially without any form of recourse) can be  painful when it happens, need I say more? Contrary to words out there, you cannot copyright an idea in itself. It is only when it is expressed in a permanent form that copyright can exist.

3. REGISTER YOUR BUSINESS AS A COMPANY OR BUSINESS NAME

A Company,  (which can be a LTD, PLC, or GTE depending on what part of the Companies and Allied Matters Act 1990 it is registered in), is a separate legal entity in its own right; this means that it different from its shareholders i.e. those who own it. A business name is a name or style under which a business carries on activities. Operating as business name is the cheapest and easiest way to start business as starting with a company would take a lot from you financially considering you are just a start up. However, it’s much safer financially to operate a business as a limited company because if the company goes into debt and liquidation the customers can take the business name owners’ personal assets but if it’s a LTD company they take the company’s asset only.

4. ONLINE PRESENCE

After your business has been incorporated, the name has been secured, and your designs have notification numbers; the next thing you should do is employ every social media tool available. For you it is a big deal. Social media cuts across Instagram, Facebook, snapchat, twitter, websites, blogs. Ensure your online presence is well optimized, leave no stone unturned. This is good for your business.

STAND OUT YOU ARE A FREELANCER

Except you are working for a fashion house then you are a freelancer, and for this reasons you have to know that you will ‘HUSTLE’. You need to have a signature, and for your design to stand out and be beautiful.

When a fashion designer sees your work they should already know who you are and what you were thinking about when you were illustrating. ART IS A FEELING, ALLOW YOUR CONSUMERS BE IN YOUR HEAD WHEN THEY WEAR YOUR DESIGN. DON’T STOP PRACTISING TO ENSURE YOU GET BETTER OVER TIME.

 

 

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Fawehinmi Oyinkansola Esq.

Fawehinmi Oyinkansola aka The FozaDoza is synonymous to energy and passion. With keen interest in the entertainment and legal industrIes, Foza has been able to create a niche in both industries for herself. She obtained her LL.B and a Diploma in Security studies from the prestigious Babcock University Ilisan Remo, Ogun State. She was called to the Nigerian Bar in 2014.

She started out in the entertainment industry as Business manager for a school group called Pro Inc which became the favourite go to hip hop group in school. This spurred her passion for talent management and she has worked as a road manager at Monarc Talent Agency (an affiliate of Aristokrat Records), G- WorldWide Entertainment as business manager and currently is the General Manager at a 360 management company (Incubation Factory).

Her clientele spans across the music, film and telecommunications industries where she has effectively brokered license, distribution and endorsement deals. She has an impressive personal and professional relationships with all her clients which ensures she creates a comfortable working relationship. She leads the music and film divisions of the firm.

Foza is a vocal and passionate change agent, a non conformist and an adventurous risk taker. These traits have made her a known face as well as speaker on the most prestigious entertainment conferences stage. She strongly believes in integrity and is driven by family and legacy building. She has received numerous awards in relations to leadership and social activities.

Foza enjoys her live band music sessions, and a gathering of talented artiste anytime. She is the life of every party and has an excellent social skill.

Olumide Mustapha Esq.

Olumide Mustapha is a technology and entertainment attorney both in Nigeria and the UK. As an undergraduate he was a student of Sociology and economics at the University of Reading in the UK before embarking on his legal career by first qualifying – with Distinction – as a Solicitor from the College of Law UK, (and then practising for a period), with a particular focus on International Commercial Law,
Tax and Intellectual Property. Having been also called to the Nigerian Bar with Honours Olumide has since continued to focus on the areas of media, entertainment and technology law.

Olumide, in applying his vast legal and business knowledge in these sectors, has successfully initiated, negotiated and pushed through numerous transactions to the commercial benefit of clients. He has advised two of the “Big Three” global music labels on their planned entry into, and commercial strategy for, the Nigerian market; negotiated significant licensing agreements with a number of major Nollywood production houses and advertising agencies on behalf of a major music publishing company; consulted for one of the country’s biggest copyright collective management organisations; and worked with numerous technology start-ups in securing funding and scaling their businesses. Olumide is also the Chair of the Music Publishers Association of Nigeria.

On the back of such experience Olumide has also built over time a formidable network of contacts that allows his clients to enjoy a full suite of legal and business advisory services that include the ability to source funds, conveniently acquire/produce/licence valuable content, in addition to ensuring specialised due
diligence is carried out on all transactions and that good governance is practiced at all times; all with a keen understanding of the relevant market dynamics and client’s specific commercial objectives. Moreover, he has significant experience in litigation and has a lot of expertise in utilising the Nigerian court system to ensure client’s rights are protected and enforced at all times.

Never being one to shy away from sharing his professional thoughts, opinions, and analyses, Olumide is regularly featured in various media to provide his views and analysis on the legal and business issues surrounding the Nigerian entertainment and technology industries. Such media outlets include Channels TV, TVC, NigeriaInfo FM, Business Day, The Guardian, Techpoint Africa, and the African
Venture Capital Newsletter amongst others.

Olumide’s aim is to use his years of experience and expertise in international commercial and intellectual property law related matters, and strong network of contacts – both foreign and domestic – to contribute to the legal development of Nigerian enterprise structures and governance, and general business practice; thereby pushing the country closer towards fulfilling its socio-economic potential.

Iredumare Ojengbede Opeyemi

A graduate of Obafemi Awolowo University Nigeria (LLB) and University of Strathclyde, Glasgow (LLM) is a legal practitioner in Nigeria with over six years of experience in intellectual property, telecommunication and cyberspace Law.

He is a cyberspace, media and entertainment researcher with keen interest in Music, Film and Television, digital rights and personal data protection, intellectual property protection, creative financing, Media Advocacy and information literacy on the digital space. A cultured, informed and disciplined legal practitioner, who prides himself as a strategic solution executor, an expert in identifying root challenges and creating specific market/territory based solutions to cyberspace and digital challenges. He is always constantly seeking growth opportunities and self-improvement initiatives as a team player working in and for goal-oriented organizations.

Iredumare has spent the last two years facilitating multimillion naira deals for his clients across catalog licensing, catalog acquisition, intellectual property estate valuation as well as developing music business models for various value chain members in the African creative industry. Iredumare enjoys reading and having solution driven conversations with like minds.