Taylor Swift’s new single is doing the business on streaming services.

Look What You Made Me Do, which was released at 11.30pm ET on Thursday (August 24), broke the day-one Spotify record – surpassing the 6.87m streams attracted by Ed Sheeran’s Shape Of You in its first 24 hours on the platform in January.

According to Spotify’s public-facing data, LWYMMD pulled in 7.91m streams on the service on Friday (August 25).

However, this only includes streams eligible for Spotify’s charts: to prevent people gaming the system, Spotify puts a cap on the number of plays each individual can log within a 24 hour period.

And sure enough, the Swedish company has now confirmed that, with all plays accounted for, LWYMMD officially surpassed 8m streams on Friday.

One thing that should be noted: Swift may have taken the record for most streams in a track’s opening day, but she hasn’t beaten Shape Of You’s biggest 24 hours.

At its height, the Ed Sheeran track racked up more than 10m streams in a single day.

According to Spotify’s public-facing data (via Kworb), LWYMMD was streamed 5.43m times on its second day on the platform (Saturday, August 26) – down 2.48m on its opening 24 hours.

Interestingly, that’s lower that Shape Of You’s equivalent performance: by the same metric, Sheeran’s track secured 6.58m Spotify plays in its second 24 hours.

(To be clear, Sheeran’s second day Spotify tally with Shape Of You was actually higher than his opening day tally: the 6.87m figure is an official Warner figure counting all Spotify streams, while the 6.58m was taken from Spotify’s public-facing charts.)

Over on YouTube, another record has gone.

Swift’s lyric video for Look What You Made Me Do reached over 19m views in its opening 24 hours.

That breaks the all-time high for most views for a lyric video in 24 hours, previously held by The Chainsmokers’ ‘Something Just Like This’ ft. Coldplay (approx 9m views).

It also makes LWYMMD Swift’s biggest ever debut on YouTube, ahead of her previous personal record when Bad Blood racked up 17m views in its opening 24 hours.

And LWYMMD is also giving a very strong showing on that lucrative but perishing format, downloads.

According to Billboard, there were just shy of 200,000 digital sales of LWYMMD on Friday in the US.

All signs point to the track selling half a million in its opening week.

That would make LWYMMD the biggest-selling song in the market since Adele’s Hello, which sold 1.1m copies in its debut week after being released in November 2015.

LWYMMD is the opening single from Taylor Swift’s sixth studio album, Reputation, which is scheduled for release via Big Machine on November 10.

Culled from : Music Business Worldwide

Leave a Reply

Close Menu


Fawehinmi Oyinkansola Esq.

Fawehinmi Oyinkansola aka The FozaDoza is synonymous to energy and passion. With keen interest in the entertainment and legal industrIes, Foza has been able to create a niche in both industries for herself. She obtained her LL.B and a Diploma in Security studies from the prestigious Babcock University Ilisan Remo, Ogun State. She was called to the Nigerian Bar in 2014.

She started out in the entertainment industry as Business manager for a school group called Pro Inc which became the favourite go to hip hop group in school. This spurred her passion for talent management and she has worked as a road manager at Monarc Talent Agency (an affiliate of Aristokrat Records), G- WorldWide Entertainment as business manager and currently is the General Manager at a 360 management company (Incubation Factory).

Her clientele spans across the music, film and telecommunications industries where she has effectively brokered license, distribution and endorsement deals. She has an impressive personal and professional relationships with all her clients which ensures she creates a comfortable working relationship. She leads the music and film divisions of the firm.

Foza is a vocal and passionate change agent, a non conformist and an adventurous risk taker. These traits have made her a known face as well as speaker on the most prestigious entertainment conferences stage. She strongly believes in integrity and is driven by family and legacy building. She has received numerous awards in relations to leadership and social activities.

Foza enjoys her live band music sessions, and a gathering of talented artiste anytime. She is the life of every party and has an excellent social skill.

Olumide Mustapha Esq.

Olumide Mustapha is a technology and entertainment attorney both in Nigeria and the UK. As an undergraduate he was a student of Sociology and economics at the University of Reading in the UK before embarking on his legal career by first qualifying – with Distinction – as a Solicitor from the College of Law UK, (and then practising for a period), with a particular focus on International Commercial Law,
Tax and Intellectual Property. Having been also called to the Nigerian Bar with Honours Olumide has since continued to focus on the areas of media, entertainment and technology law.

Olumide, in applying his vast legal and business knowledge in these sectors, has successfully initiated, negotiated and pushed through numerous transactions to the commercial benefit of clients. He has advised two of the “Big Three” global music labels on their planned entry into, and commercial strategy for, the Nigerian market; negotiated significant licensing agreements with a number of major Nollywood production houses and advertising agencies on behalf of a major music publishing company; consulted for one of the country’s biggest copyright collective management organisations; and worked with numerous technology start-ups in securing funding and scaling their businesses. Olumide is also the Chair of the Music Publishers Association of Nigeria.

On the back of such experience Olumide has also built over time a formidable network of contacts that allows his clients to enjoy a full suite of legal and business advisory services that include the ability to source funds, conveniently acquire/produce/licence valuable content, in addition to ensuring specialised due
diligence is carried out on all transactions and that good governance is practiced at all times; all with a keen understanding of the relevant market dynamics and client’s specific commercial objectives. Moreover, he has significant experience in litigation and has a lot of expertise in utilising the Nigerian court system to ensure client’s rights are protected and enforced at all times.

Never being one to shy away from sharing his professional thoughts, opinions, and analyses, Olumide is regularly featured in various media to provide his views and analysis on the legal and business issues surrounding the Nigerian entertainment and technology industries. Such media outlets include Channels TV, TVC, NigeriaInfo FM, Business Day, The Guardian, Techpoint Africa, and the African
Venture Capital Newsletter amongst others.

Olumide’s aim is to use his years of experience and expertise in international commercial and intellectual property law related matters, and strong network of contacts – both foreign and domestic – to contribute to the legal development of Nigerian enterprise structures and governance, and general business practice; thereby pushing the country closer towards fulfilling its socio-economic potential.

Iredumare Ojengbede Opeyemi

A graduate of Obafemi Awolowo University Nigeria (LLB) and University of Strathclyde, Glasgow (LLM) is a legal practitioner in Nigeria with over six years of experience in intellectual property, telecommunication and cyberspace Law.

He is a cyberspace, media and entertainment researcher with keen interest in Music, Film and Television, digital rights and personal data protection, intellectual property protection, creative financing, Media Advocacy and information literacy on the digital space. A cultured, informed and disciplined legal practitioner, who prides himself as a strategic solution executor, an expert in identifying root challenges and creating specific market/territory based solutions to cyberspace and digital challenges. He is always constantly seeking growth opportunities and self-improvement initiatives as a team player working in and for goal-oriented organizations.

Iredumare has spent the last two years facilitating multimillion naira deals for his clients across catalog licensing, catalog acquisition, intellectual property estate valuation as well as developing music business models for various value chain members in the African creative industry. Iredumare enjoys reading and having solution driven conversations with like minds.